Internet Marketing 7

STEP Analysis

The STEP analysis of the Colorado Creative Music aims at analyzing macro-environmental factors of the music business the company is engaged into. These factors fall into political, economical, social and technological groups (Pearce, Robinson, 2000).

Political factors affecting music business in whole and CCM in particular: strong political stability in the United States; regulatory and legal issues concerning music business including copyright laws for copyright protection of both music writing and recording, copyright-related legislation touching upon the issue of virtual internet promotion and distribution, such as The Audio Home Recording Act (1992), No Electronic Theft (NET) Act (1997), “The Digital Performance Right in Sound Recordings Act (DPRSRA) 1995, The Digital Millennium Copyright Act, “Pending legislation: Music Online

Competition Act and the Consumer Broadband and Digital Television Protection Act (CBDTPA)” and others. Environmental regulations and employment requirement do not affect business CCM is engaged into. As for the tax policy, in 2000, from total income of $216,614.05 the company had to pay $4,744,97 of taxes, which is not high rate and amounts to nearly 2 percent from the total income. In whole, it should be noticed that political factors are favorable for music recording industry and for CCM particularly.

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1. Clay in the Soil. Colorado has a large clay component to its soil that expands and swells in various climate conditions. This swelling soil can cause a variety of problems for the homeowner in the Denver CO real estate market. For one, you can find cracked driveways, tile floors, basements, even walls and pipes as the building settles over time.

Make sure your seller has filled out the Colorado Seller’s Property Disclosure to disclose any potential swelling damage. Also have your home inspector or structural engineer assess the condition of your potential home to ensure that you’re not buying a structurally unsound building.

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Most of us balk at being called a junk dealer, but follow along with me.

One of Napoleon Hill’s stories in “Think and Grow Rich” made me consider how many of us aren’t even good junk dealers. Sometimes you think you’ve hit the mother load in your business - a great customer, a superstar recruit, the next big promotion - and then something happens and you call it quits. You figure you’ve tried EVERYTHING and NOTHING WORKS. You think it’s not meant to be, so you give up hope and give up striving.

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What do your readers want? Useful, beneficial information. What do you want? To build traffic, build your list, and sell products or services. Step though the 4 Cs-color, clarity, cut, and carat-to ensure your content is useful, beneficial, engaging, and keeps ‘em coming back for more. Remember, developing high-quality content is key for traffic-building strategies such as publishing articles, posting blog entries, and adding fresh content to your website to entice visitors (and search engines) to return again and again.

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A good internet marketing strategy is to provide value to your target audience.

This means fulfilling the needs of a hungry niche. When you give people more of what they want, useful information that improves their lives, they will give you more of what you want, a profitable home-based business.

Your niche defines your success. Choosing your niche carefully is probably the most important thing you can do to start a profitable internet marketing business.
Once you’ve found a target audience, you must find ways to provide them with value.

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