Ten Strategic Tips For An Effective Internet Marketing Strategy




Attention business owners and marketers! Please read the next sentence very carefully to make sure you get the message. Business-to-business (B2B) Internet marketing strategy and tactics have been reinventing themselves and are changing. The B2B consumer is now more demanding when it comes to your online information. Here are a few reasons why this is true.


+ The CMO Council/KnowledgeStorm reports that more than 45% of all B2B decision makers spend 5 or more hours per week online researching product & service information.
+ 89% of all business users and IT professionals state that online content has a moderate to major impact on their decisions about vendor selection. This means that 89% of your

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new prospects will look at your website before and during their decision making process.
+ The Direct Marketing Association predicts that by 2008, online marketing initiatives will be the dominant media for B2B marketing.



I believe it is safe to say that the Internet is the most powerful business communication system in the world today. So, accepting that as true, here are ten (10) strategic tips for you to use to ensure an effective Internet marketing strategy for you and your business.


Strategic Tip #1: Clearly define your strategic focus and vision for your website.


Strategic Tip #2: Clearly define strategic marketing objectives for your website.


Strategic Tip #3: Clearly define your precise target market

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for your Internet marketing efforts.


Strategic Tip #4: Develop a strategic action plan to promote your website efforts.


Strategic Tip #5: Develop a compelling message and offer to your target audience.


Strategic Tip #6: Develop a strategy to initiate a dialog with your prospects from the Internet.


Strategic Tip #7: Develop a contact management plan to keep in touch with your clients, prospects and stakeholders.


Strategic Tip #8: Develop a system to evaluate your Internet marketing efforts.


Strategic Tip #9: Ensure that your website is user-friendly and contains up-to-date information.


Strategic Tip #10: Seek advice from a knowledgeable and trusted Internet marketing advisor or consultant.


Glenn Ebersole, Jr. is a multi-faceted professional, who

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is recognized as a visionary, guide and facilitator in the fields of business coaching, marketing, public relations, management, strategic planning and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Group, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is also the author of a monthly newsletter, Glenn s Guiding Lines Thoughts From Your Strategic Thinking Business Coach and
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has published more than 250 articles on business.


To find out more about the benefits & rewards of effectively working with a strategic thinking business coach, please contact Glenn Ebersole through his web site at http://www.businesscoach4u.com or [mailto:jgecoach@aol.com]jgecoach@aol.com







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