Internet Marketing Strategy News - Three Things PR People Must Do In 2007
Time Magazine gave a strong mainstream media endorsement to the proliferation and influence of consumer-generated media when they named ‘You’ as Person of the Year for 2006. The annual Trust Barometer conducted globally by Edelman also shows that media and ‘old-school’ authorities have lost ground. We now look to “someone just like me” for Internet marketing strategy information.
How does this affect the practice of PR? Since a large part of PR is about reaching people through the media and opinion leaders, and influencing how they perceive and act, this shift in media consumption and influence is the biggest thing to occur in the last 100 years. It changes where the audience is and how to reach them effectively.
...prospects will look at your website before and during their decision making process. + The Direct Marketing Association predicts that by 2008, online marketing initiatives will be the dominant media for B2B marketing. I believe it is safe to say ...
If you do nothing else in 2007 become aware of these online conversations. Find out who is talking about your company, your product and your industry. Listen to what they’re saying. Social media online is just like social interaction in the real world. If you walked into a gathering and a group of people was talking to one another, you wouldn’t
...stick in the mud. 3 Create a sense of urgency to explore your product or products further. You want every viewer to end up that your site. 4 Put some thought into howl you produce the video itself. A backdrop ...
How do you listen to online conversations? Learn to use Really Simple Syndication feeds. (RSS) With RSS you can do a search on Google Blogsearch or Technorati.com and subscribe to this search query. Each time a new blog post or comment is added it will be delivered securely to your RSS reader. If you prefer to have the RSS reader on your desktop, download a free reader from PRESSfeed.
...to do this effectively. One word of caution, if you add too many keyword phrases that are broadly related to your product, then even though your ad impressions and overall clicks may increase, your sales and commission conversion rates could ...
Once you realize just how convenient (and addictive) receiving news and information in RSS feeds can be, you’ll know why the second thing you have to do in 2007 is RSS enable your own web content. According to Forrester Research RSS enabling your news content is the place to start. While RSS may be very new in South Africa it has shown exponential growth in other countries - 30% of US corporations are RSS enabling their content due to customer demand. As broadband becomes more affordable and widespread, RSS will become part of the new media landscape here too.
Once your news content
...with people. Internet marketing seminars are a great way to connect with people who have similar interests and goals. By using your people-skills, you can develop rewarding professional relationships that will benefit your business and perhaps even your social calendar. ...
Once you’re tapped into the conversations and aware of what people talk about online, identify the top influencers in your space. Read their blogs and listen to their podcasts. Then formulate a content strategy. Do some keyword research. Find out what people are actually searching for online. Develop a content strategy based on all the data you have gathered. Once this plan is in place you can start to deliver content and join the conversation.
If this is all Greek to you, the most important thing you can do in
...Australian. From the age of two, till five I lived in Adelaide ... At uni I was reintroduced to religion by an Australian Peter Thompson, and introduced to politics by another, Geoff Gallop, both dear friends to this day. I've ...
Sally Falkow is President of Expansion Plus, Inc., and author of Website Marketing Strategy Ebook. She is an authority on Internet Marketing and search engine optimization strategies. For more information, visit [http://www.expansionplus.com/]http://www.expansionplus.com